Friday, 30 April 2010

Politics – What’s in a Name

With the UK General Election just around the corner we’ve taken a look at the names of the three leading parties.

New businesses spend days, even weeks thinking of the most appropriate name to best represent their objectives, the personalities behind the business and its products and services. A company's name is its identity to the world, a foundation block for its brand and reputation.

Effective brand identities and logos depend upon the clarity and impact of business names. They are integral to the development of trust, credibility, reliability, customer service and repeat business.

With this in mind, lets take a look at the three leading parties heading the 2010 Election Race. The image above strips away their visual identities and logo designs leaving just words... Labour, Conservative and Liberal Democrats. So when in comes to politics and the leading three parties, what’s really in a name?


  • adjective 1 averse to change and holding traditional values. 2 (in a political context) favouring free enterprise, private ownership, and socially conservative ideas. 3 (Conservative) relating to a Conservative Party. 4 (of an estimate) purposely low for the sake of caution.
  • noun 1 a conservative person. 2 (Conservative) a supporter or member of a Conservative Party.
    • DERIVATIVES conservatism noun conservatively adverb.


  • noun 1 work, especially hard physical work. 2 workers collectively. 3 (Labour) the Labour Party. 4 the process of childbirth.
  • verb 1 work hard. 2 work at an unskilled manual job. 3 have difficulty despite working hard. 4 move with difficulty. 5 (labour under) be misled by (a mistaken belief).
    • PHRASES a labour of love a task done for pleasure, not reward. labour the point elaborate something at excessive length.
    • ORIGIN Latin labor ‘toil, trouble’.


  • adjective 1 willing to respect and accept behaviour or opinions different from one’s own. 2 (of a society, law, etc.) favourable to individual rights and freedoms. 3 (in a political context) favouring individual liberty, free trade, and moderate reform. 4 (Liberal) (in the UK) relating to the Liberal Democrat party. 5 (especially of an interpretation of a law) not strictly literal. 6 given, used, or giving in generous amounts. 7 (of education) concerned with broadening general knowledge and experience.
  • noun 1 a person of liberal views. 2 (Liberal) (in the UK) a Liberal Democrat.
    • DERIVATIVES liberalism noun liberality noun liberally adverb.
    • ORIGIN originally meaning suitable for a free man: from Latin liberalis, from liber ‘free man’.


  • noun 1 a supporter of democracy. 2 (Democrat) (in the US) a member of the Democratic Party.

If the three leading parties had the opportunity to set aside tradition and rename themselves to appeal to today’s voters, given the diversity of modern culture, which of the parties would change their name, if any, and what would they change their name to?


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